Meet the Franchise Team

Our corporate team is led by world-renowned experts in franchising, vitality and wellness

david-ramadanDavid Ramadan
Founder & President

David Ramadan is a Certified Franchised Expert (CFE) with more than 25 years of experience in diverse areas of business, including franchising, intellectual property, retail, marketing and management. David is a two terms member of the Virginia House of Delegates and Adjunct Professor at George Mason University. His distinguished academic career includes George Mason University (Fairfax, VA), Oxford University (Oxford, England) and The American Graduate School of Business (Geneva, Switzerland), as well as Johns Hopkins University (Baltimore, MD) and Georgetown University (Washington, DC). His professional experience spans India, the Middle East and the USA.


David GonzalezBen Gonzalez, M.D.
Chief Medical Officer

Ben Gonzalez, M.D. is a board certified physician practicing in the DC metropolitan area. He is a member of the Obesity Medicine Association and the Obesity Society. He teaches nutrition in medicine, hormone management, weight loss and metabolism management, and wellness programs to other physicians at the Metabolic Medical Institute with the George Washington University School of Medicine and Health Sciences. Dr. Gonzalez spent 24 years in active duty military with his last years teaching and practicing medicine at the Walter Reed Army Medical Center in Washington D.C.

Dr. Gonzalez specializes in molecular genetics and nutrition and is renowned for his expertise in Clinical Nutrition with a focus on Exercise Nutrition and Weight Management. He is trained in the advanced techniques of Hormone Replacement Therapy, Aesthetic and Age Management, Integrative and Functional Medicine. Dr. Gonzalez believes in a holistic approach to maintaining health that includes nutrition, exercise and well-being. He practices what he preaches by participating in triathlons, foot races, and kettlebell competitions and holds 1st Degree Black Belts in Karate and Tae Kwon Do and a 2nd Degree Black Belt in Kung Fu.

Meet Our Industry Experts

jim-lavalleJames LaValle, R.Ph., C.C.N.
Creator & Chairman of the Metabolic Code

Jim is a nationally recognized clinical pharmacist and board certified clinical nutritionist with over 30 years experience in wellness, prevention and disease state management. He has authored 36 books, more than 200 articles and three databases. His most recent book, Your Blood Never Lies, was released in 2013. His earlier book, Cracking the Metabolic Code, released in 2004, was a breakthrough publication in understanding overall metabolic function. He was named one of the “50 Most Influential Pharmacists” by American Druggist magazine and was one of only nine Americans selected to participate in the inaugural Dietary Supplement Education Alliance & Dietary Supplement Information Bureau.

Jim served as an adjunct associate professor at Cincinnati College of Pharmacy for over 14 years and currently serves as adjunct professor in Metabolic Medicine at the University of South Florida Medical School. He is also affiliated with George Washington University as the course director in systems biology and clinical lecturer.  He currently is an instructor for the Fellowship for Anti-Aging and Regenerative Medicine Fellowship, which trains physicians and other healthcare professionals on the application of natural therapies into their contemporary practices.

Jim is a favorite interviewee for the media regarding natural care and has made well over 500 appearances on T.V. and radio.

andrew-heymannAndrew Heyman M.D., MHSA
Chief Medical Officer – The Metabolic Code

Dr. Heyman is the Program Director of Integrative Medicine at George Washington University as well as founder of The Virginia Center for Health and Wellness. He is responsible for training the next generation of integrative medicine practitioners based on his many years of academic and clinical work in the field and widely regarded as one of the nation’s top integrative medicine physicians. His approach seamlessly blends traditional healing methods with advanced medical therapies.


bassel-hadairBassel Haidar
CEO & President – The Metabolic Code

Bassel is an adjunct professor at the The George Washington University School of Medicine and Health Sciences. He is an entrepreneur, technologist and wellness coach with over 20 years of professional experience – additionally, Bassel is an expert in networking with other business professionals – implementing high-level strategies and driving overall company growth. He once grew a successful technology company (3H Technology) from just three original founders to over 300 staff members and over $40 million in annual revenues prior to acquisition by Qinetiq North America. In June 2015, Bassel earned the distinction of being named a VIP member of Worldwide Branding. This distinction honors individuals who have shown exceptional commitment to achieving personal and professional success.

Bassel holds a Bachelor of Science in Computer Science from the American University of Paris, and a Master of Science in Computer Science from George Washington University.


laura-lavalleLaura B. LaValle, RDN, RDLD
Vice President, Dietetics & Nutrition – The Metabolic Code

Laura holds a bachelor’s degree in nutrition science, is a registered dietitian and has received her Level 2 certificate of training in Adult Weight Management through the American Academy of Nutrition and Dietetics, the highest possible certification for a dietitian.  She oversees diet-related content for the Metabolic Code health, nutrition and wellness library. She is a senior editor and nutrition writer with more than 20 years of experience in clinical and hospital settings as well as experience in integrative nutrition in private practice.




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